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Everything you need to know about working with XPONENT — from how we get started to what results you can expect.

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Everything You Want to Know
Before Working With Us

Answers to the questions we hear most from dental practices considering XPONENT.

Getting Started
What makes XPONENT different from other marketing agencies?

We focus solely on dental practices and bring deep industry knowledge, proven systems, and measurable results that general marketing agencies simply can't match. We've spent over a decade in the dental space — we know what drives patients and what doesn't.

How do we get started working with XPONENT?
Do you work with new practices or only established ones?

Both. Whether you're launching your first practice or scaling an existing one with multiple locations, our strategies are built around your stage of growth and your specific goals.

How long does it take to get started?

Most clients are fully onboarded and live within 2–4 weeks depending on the scope of services. Website projects may take longer depending on complexity, but advertising campaigns can launch much faster.

Results & Performance
What results can I realistically expect?

Most practices see a measurable increase in new patient inquiries within the first 90 days, with consistent month-over-month growth from there. On average, our clients experience 30% revenue growth year over year — though results vary by market, competition, and starting point.

How do you measure success?

We provide transparent monthly reporting on leads, call volume, conversion rates, ad spend efficiency, and revenue impact — so you always know exactly what your marketing is producing and where every dollar is going.

How quickly will I see results from paid advertising?

Paid campaigns typically generate leads within the first 1–2 weeks of launch. However, we optimize continuously over the first 60–90 days as we gather data, so performance improves significantly over time.

What if I'm not happy with the results?

We operate with full transparency and open communication. If something isn't performing, we tell you directly and adjust. Our goal is long-term results, not short-term promises — and we stand behind everything we do.

Our Services
How does XPONENT help grow my practice?

Through a combination of targeted advertising, conversion-optimized websites, CRM tools, and content strategy — all built around your specific goals and local market. Every service is designed to drive new patients and retain existing ones.

Can you redesign my existing website?

Absolutely. We specialize in converting outdated dental websites into high-performing patient acquisition machines — with fast load times, clear calls-to-action, online booking, and HIPAA-compliant forms.

Do I need all your services or can I start with just one?

You can start with whatever makes the most sense for your practice. Many clients begin with advertising or a website redesign and expand from there as they see results. We'll recommend what we genuinely believe will move the needle fastest for you.

What does your CRM platform do exactly?

Our CRM captures every lead from your marketing channels, automatically triggers follow-up sequences via SMS and email, tracks the status of every prospect, records calls, and sends review requests to patients after their appointments — so nothing falls through the cracks.

Pricing & Agreements
How is XPONENT's pricing structured?

Pricing is customized based on the services you need, your market size, and your goals. We don't believe in one-size-fits-all packages — we'll put together a proposal that makes sense for your budget and expected ROI after our discovery call.

Are there long-term contracts?

We work with an initial commitment period to allow strategies to take hold and data to accumulate — but we're not interested in locking clients into contracts they're not happy with. Our goal is to earn your business every month through results.

Is my ad spend included in your fees?

No — your advertising budget (Google, Meta, etc.) is paid directly by you to the platforms. Our fee covers strategy, management, creative, and optimization. This keeps things transparent so you always know where your money is going.

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Let's Talk.

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