Home Services Solutions Capabilities About FAQ Get In Touch
X
Behind Xponent

Built On
Real Results

XPONENT was founded on a simple belief — dental practices deserve marketing that actually works. Not guesswork. Not vanity metrics. Real, measurable growth.

Work With Us
Shad Treadaway, Founder of XPONENT

Shad Treadaway

Founder & Lead Strategist

The Founder

Led by Marketing Expert Shad Treadaway

In Dental Marketing Since 2014

XPONENT is a full-service dental marketing agency built for practices that are serious about growth. Shad Treadaway has spent over a decade in the dental marketing space — understanding what drives patients through the door, what keeps them coming back, and what separates practices that thrive from those that plateau.

Whether you're launching a new practice or scaling an established one, Shad brings hands-on experience, a proven playbook, and a team focused entirely on your results.

Plan Your Next Step
What Drives Us

The Principles Behind
Every Strategy We Build

Everything we do at XPONENT is built around three core commitments — to our clients, to their patients, and to the results we deliver.

Results Over Everything

We don't celebrate impressions, clicks, or engagement. We celebrate new patients, booked appointments, and practice revenue growth. That's the only metric that matters.

Full Transparency

You'll always know exactly where your budget is going and what it's producing. Monthly reports, clear data, and honest conversations — no black boxes, no surprises.

Built for the Long Run

We're not interested in quick wins that fade. Every strategy we build is designed to compound over time — growing your practice month after month, year after year.

Ready to See What
Real Dental Marketing
Can Do for Your Practice?

Plan Your Next Step
X

Get In Contact