XPONENT pairs the right marketing and a proven system with a dedicated coach who helps develop and guide your team.
What We'll Cover On Your Call:
A Personal Message From Shad
Coming soon
Meet personally with Shad — he'll review your info before your call.
For years, Shad has worked alongside practices that have become some of North America's most respected and highest-performing Invisalign providers. Their success has helped refine the philosophy and systems behind XPONENT.
A patient who starts Invisalign isn't just accepting a treatment plan — they're committing to your practice for the length of it. That relationship doesn't end when the case does. These patients stay for recall, say yes to future treatment, and refer at several times the rate of a typical general dentistry patient, because they've just been through a positive, visible change because of your practice.
Just one year of adding 10 Invisalign cases a month — 120 new patients — can mean an estimated $1.1–$1.6 million in practice revenue over the following 18–24 months.Based on XPONENT's Aligner Consumer Growth Model
On your strategy session, XPONENT founder Shad Treadaway walks you through the same framework — applied to your specific practice.
See What This Could Mean For Your Practice →Every person who reaches out is deciding something bigger than which practice ran the best ad — they're deciding who to trust with months of treatment and thousands of dollars. That's why XPONENT doesn't stop once the phone rings. We work with your team on the entire patient journey, because that's where trust is actually won or lost.
"For every $1 I invest with XPONENT, I see $8 back. That's not luck. That's the system working."— Dr. Charles Kamel, MySmile Dental, Kanata ON — Diamond Provider
Meta and Google advertising, SEO, AEO (optimization for AI search), website and Google Business Profile optimization — built specifically to attract Invisalign patients already interested in treatment.
Psychology-based follow-up, fast automated communication, real scheduling systems, and a process that treats every person who reaches out like someone deciding who to trust — not a number on a spreadsheet.
Consultation framework, objection handling, financing conversations, and a concierge-level experience from the moment they walk through your door — the specific skills that turn interest into a signed, started case.
A dedicated Success Coach works inside your practice on an ongoing basis — not a marketing account manager, and not a report that shows up once a month with no one accountable for what's in it.
We don't just report what happened. We work with your team to change what happens next. Every XPONENT client gets a dedicated Success Coach — someone who works directly inside your practice, not just your ad account. We're an extension of your team, not another vendor.
Dr. Madhuri Vanama reached Diamond once — then lost it. With a coach working inside her practice, she got it back. This time, she's kept it for 18+ months.— Dr. Madhuri Vanama
Request My Strategy Session →
If that sounds like your practice, let's talk.
Request My Strategy Session →
Shad Treadaway has spent years working alongside practices that have become some of North America's leading Invisalign providers — and can regularly be found emceeing and speaking at Invisalign and Align Technology education events.
Rather than simply building another dental marketing agency, Shad set out to build something different…
"I built XPONENT to be a consultative growth partner, not a transactional vendor. I didn't want clients to feel like a number — I wanted every practice to get the attention, coaching, and support their success actually requires."
Shad personally serves as lead strategist for every client — helping shape your offer, your marketing, and your sales strategy — while a dedicated coach stays embedded in your practice.